OUR STORY

The seeds of Bone Idol were sown in 2015, but to get to the bare bones of why we decided to create our brand you have to go way back.

As far back as our first dog, Eddie, in 1998.

He taught us so much about unconditional love and how deeply you can connect with a non-human being.

He also taught us that you can never put too much energy into raising a dog the right way, so Bone Idol is the culmination of years of hands-on learning and experience led by all our dogs, living and dearly departed.

Bone Idol products reflect the belief that dogs deserve the best in everything. From the natural fibres and materials that are kind to their skin, to how they feel when they wear one of our pieces. It’s the least we can do to say ‘thank you’.

LOVING THE
VERY BONES

To love a dog is to look deep into their soul where you will discover an unspoken, physical connection. A connection that makes you feel like the most special person in the whole world, every second of every day.

To sit and kiss their head, their cheeks, their ears, their neck, and tell them over and over again how much you love them. And the love that is reciprocated is so unfathomably deep and all-consuming that it knocks you down every time; so hard you don’t think you’ll ever recover.

A dog never asks for anything more than to be nourished and given a warm bed, and in return would give you their final breath whenever you asked for it.

Love seems such an inconsequential word when you are talking about dogs. They personify it in its purest form.

A life without a dog is without doubt a life half lived.

CRAFTSMANSHIP

From our leatherwear workshop on the banks of the River Avon, garment maker in Shoreditch, jewellery caster in Scotland, micro-mill wool weaver in London and knitwear atelier in one of England’s oldest cities, we work with small makers who are passionate about what they do.

London has been at the heart of bespoke tailoring since the 1700s so, since every chapter of our lives has been created here, it makes perfect sense that we honour our heritage and tailor our coats in one of the greatest cities on earth.

Our dream to make luxury dog clothing and accessories that are as well-made as any designer item in your wardrobe, beautifully cut from the finest materials, hand-tailored and that fit true to size has been realised.

This is Great British craftsmanship at its finest.